While not as near as terrible as Book of Shadows, in terms of hype and anticipation, this film failed miserably at living up to either.

Unfortunately, this film's secret marketing strategy ultimately proved to be the most exciting aspect of the film, because the actual film itself was truly a disappointment. Seeing also that it would serve as a much more rightful sequel than the dreadfully awful Book of Shadows: Blair Witch 2 did, needless to say I had very high hopes that this would deliver and bring some long-awaited justice to the original and unnerving nature of the first film. It succeeded at getting me, and I'm sure many others, pretty amped up and excited for an unexpected return to the creepy and mysterious Blair Witch mythology many of us came to know and love from the original film. Deciding to market this under a false title (The Woods) and even going so far as to release posters, promos, trailers, etc bearing this title a couple months before revealing it's true identity at the 2016 San Diego Comic Con was a clever move on Lionsgate and director Adam Wingard's part.

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